Wednesday, 29 January 2014

INTERNATIONAL BUSINESS CHAPTER 4 : THE ROLE OF CULTURE

 What Is Culture?


CHARACTERISTICS OF CULTURE


INTERNATIONAL BUSINESS CHAPTER 4 : THE ROLE OF CULTURE


After Studying This Chapter, You Should Be Able To;

•   Discuss the primary charachteristic of culture.

•   Discribe the various elements of culture and provide example of how they influence international business.

•   Identify the means by which members of a culture communicate with each other.

•   Discuss how religous and other values effect the domestic environments in which international businesses operate.