Wednesday, 29 January 2014

INTERNATIONAL BUSINESS CHAPTER 4 : THE ROLE OF CULTURE


After Studying This Chapter, You Should Be Able To;

   Discuss the primary charachteristic of culture.

   Discribe the various elements of culture and provide example of how they influence international business.

   Identify the means by which members of a culture communicate with each other.

   Discuss how religous and other values effect the domestic environments in which international businesses operate. 

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