Thursday, 30 January 2014
Wednesday, 29 January 2014
INTERNATIONAL BUSINESS CHAPTER 4 : THE ROLE OF CULTURE
After
Studying This Chapter, You Should Be Able To;
• Discuss
the primary charachteristic of culture.
• Discribe
the various elements of culture and provide example of how they influence
international business.
• Identify
the means by which members of a culture communicate with each other.
• Discuss
how religous and other values effect the domestic environments in which
international businesses operate.
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